Imagine you just launched your business. Your heart is pounding with excitement, ready for the customers to pour in. After all, your products are the best in the community, and everyone knows it. Your website is simply amazing. It is sure to send everyone to your store. Sounds great doesn’t it?
Now, in order to really boost your chance for success, you hired an internet marketing firm to get your website on the first page of all the major search engines. Perfect! Your chance for success is in the bag. Sure enough, your site is on the first page of every search engine imaginable. You sit back counting the seconds until the first customer comes through the door.
The seconds, turn into minutes, and then to months. “Where is all the traffic?” you ask. As you check your website visitor details you find that most of your visitors are from across the world. There is no way they will ever come to your store. They are all thousands of miles away. Soon you dismiss SEO as ineffective in a world full of websites just like yours.
What if that same company (the one who brought visitors to your website from the four corners of the earth) targeted customers in your area? What if they could not only target the customers in your area, but they could also grab the attention of those in your area who are actually interested in your products? That is a better use of your resources.
That is what localized or geofenced SEO is all about. Being on the first page of a search engine is worthless if no one will visit your business. By using a geofencing strategy in your SEO marketing plan, you are more likely to reach the customers who matter most. After all, what good is a billboard sign in Asia if you are selling in the USA? You would never advertise at the bottom of a lake hoping to attract a buyer for your home. This is essentially what millions of small business owners do every day with ineffective SEO campaigns. They spend thousands of dollars every month to get on the first page of Google hoping to draw the customers in. Geofencing is your answer to ineffective SEO.
Remember, you are speaking to those customers who will visit your business. Unless you are targeting the world, you need to use geofencing as part of your SEO strategy.
RFoster is a champion of the customer experience and digital marketing. He has focused his career on the development of systems and processes which bring real results to his customers. By using this article you agree to use it in its entirety. Please consider linking to his site. Just copy and paste the code below.